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An Evolving Image
Written by Karen   
March 2, 2008
I realise that what I’m about to say is not going to be popular with some people, because it ends up with a positive prediction. Not a "she's gonna come back and be the old Britney again" prediction, since I don't believe that will EVER happen. But it's one that shows how past events, even if they looked horrific at the time, can lead naturally and organically to progress on a long and difficult path.

 

 

I’ve noted down the years that Britney has a habit of image destruction. The sweet, homely-looking little brunette virgin was trashed and she became the glamorous, untouchable, tanned, superfit blonde vixen with a celebrity boyfriend on her arm and rumors of all kinds of sexual activity swirling around her.

 

The blonde vixen was then carefully dismantled as she got tired of her glamorous, manufactured image and, in apparent empathy with Kevin Federline, turned herself into a more human figure, fallible, messy, unkempt, smoking, drinking, and looking trashy and out of shape. Oddly enough, a lot of people who previously hated the pristine, squeaky-clean Britney came to feel a lot closer to this one.

 

What Britney always seems to have grasped - whether by innate showbiz intelligence or pure instinct - is that you can’t negate an image-change by going back to the way you were before, so when she split from Federline she began on a different course.

 

What she had to do was erase the trailer-trash image from our minds by implanting another powerful image that would take its place. And so we came to the era of party-girl Britney, looking and dressing very differently but providing us with plenty of lurid headlines to distract our attention from the change.

 

Then a famous head-shaving incident ushered in the era of Crazy Britney, who didn’t party so much but eventually succeeded in creating a kind of meta-celebrity where stars don’t do anything EXCEPT hang out with the people who report on their doings - and so the media become the story, which flatters them and keeps them on-message.

 

Meanwhile, Britney’s look became further and further removed from anything we may have remembered from the past. Her hair was normally dark, her skin pale, her plumped-up lips ruby red and she wore dresses almost all of the time, instead of jeans and pants as in her blonde vixen days. Maybe she wanted to look like an old-time Hollywood actress.

 

Along with this slow and gradual evolution came an unwillingness to be associated with “work”. It was as if simply BEING “The Britney” was, in her eyes, enough and there would be no desperate plugging of product or ass-kissing of influential figures to sell albums or gain movie roles. She was a public figure, yet strangely elusive and uncommunicative.

 

We’re now at the point where an interview with Britney is a great deal harder to obtain than an audience with the Pope and the world of showbiz and celebrity is desperate to hear what SHE has to say about the last couple of years. Bland platitudes? Psychobabble? Spiritual journey, maaan? Or will she turn out to be lucid and capable of articulating her thoughts and feelings? Whatever may be the case, she's now in a position where she can change people's perceptions of her as much as she wants, just by talking.

 

The homespun virgin, the glamorous blonde vixen and the trashy reality-Britney are in the distant past. She’s in the middle of a process of profound and genuine reconstruction. But the scene is set for her to emerge from her chrysalis and step into yet another New Age of Britney. Unless Sam somehow gets his hands on her again, I expect to see her in a few months’ time with another evolution to her look, loads of new plans, ready for interviews and radiating positivity. The fact that the conservatorship has been extended to July 2008 provides the opportunity for that to happen.

 

But don’t expect a fairytale Britney. She won’t be another Beyonce - in whose life everything is good; or another Avril, in whose life everything is ordinary. Britney’s entire career has been about conflicted expectations and perceptions and we can expect plenty more of those.

 

But what if Sam DOES get his hands on her again? What if she manages to break free from her father's conservatorship within the next few weeks and return to her old, self-destructive lifestyle? Clearly all bets are off concerning her career or anything positive she may do, but I still think she will look quite different from now, and from anything we have seen in the past. We just have to hope the new image is an attractive one.

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written by Stardom, March 05, 2008
To answer your last question - Pops is still conservator til July 31st now and Sam still has a restraining order so I guess the chances are slim.

I liked this article and I've noticed these things myself. I would've touched on why she dyes her hair blonde whenever she "gets back to business" as in for the VMAs, the Piece of Me video. The stuff she seems to want to do. I don't think she liked Gimme More as a song that much which is why she made a sub-par video and was reported to be leaving clubs when the DJ played it.

I've also realised that right now an interview would be the best thing for her public image. But also right now the main priority is keeping her life normal and getting her head straight. And we all know the furor (good or bad) that will come if she speaks out finally.

Also I wouldn't say Beyonce's life/career is all "good". Sure, she keeps her public appearance clean but plenty of people despise her, her 2nd album didn't fare well, she was overshadowed in Dreamgirls by an American Idol reject, she fell down while performing (heck, even Britney didn't fall at the VMAs smilies/tongue.gif). As for her real life, she's got Rihanna to worry about and of course her stage parents. I'd say Beyonce's life/career is rather similar to Britney's - just that Beyonce's managed to keep the crazy on stage.
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written by Karen, March 07, 2008
What I said about Beyonce was satirical . Her PR is wonderful and her image in the media is flawless. Have you noticed that the tabloids seem to work on the principle of the two old cliches "Give a dog a bad name" and "Handsome is as handsome does"? If you're on their "good" list they can spin almost anything into good news. Like all their drooling over Beyonce's body - which actually looks pretty ordinary to me! And then there's her fixed "posing smile" - did you see her in the swimwear edition of "Sports Illustrated"? EXACTLY the same expression in EVERY picture! This is the kind of thing I was referring to.
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written by Stardom, March 12, 2008
Her PR is wonderful and her image in the media is flawless.


Hardly. She cops plenty of flack. Seriously, you need to RESEARCH before you write about stuff. She was the media golden girl in 2003, but these days it's all diva this, weight loss/gain that.

Not to mention how happy (yes, HAPPY!) everyone was when she took that tumble.

I agree about the smile although the SI shoot has different facial expressions so...I don't really know what you're talking about. Maybe you didn't see the whole shoot?

Anyway, my point is Britney isn't the only one targeted cruelly by tabloids, in fact, hardly anyone is safe from tabloids or blogs, there's just some that get it harder than others.
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written by Karen, March 12, 2008
I check out most or all of the celeb mags and tabloids available in my area, and I don't see any tidal wave of negativity towards Beyonce. Where do you see it?
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written by Stardom, March 13, 2008
Perez Hilton.
Pink is the New Blog.
Any comments sections of any blog about her.
Britney Boards.
Tabloids around the Dreamgirls era.
Youtube.
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written by Karen, April 09, 2008
OK. I have humored your observations there, watched and waited to see the torrents of ridicule and hatred flowing towards Beyonce. And whaddya know? There aren't any. Her wedding received typically fawning coverage from just about everybody. You'd say ANYTHING to try and win an argument, wouldn't you? Even if it's complete rubbish.
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written by outrajess, July 27, 2008
Why can't I view the "rebuilding Britney" article?
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